A misconception of what creativity is

Published by Lori Pickert on August 10, 2011 at 12:41 PM

I remember when I was running the national commission on creativity, education and the economy in the U.K., the Secretary of State there said, “We’re very committed to creativity in education but we’ve got to get literacy and numeracy right first.” And I said, this is just a basic misunderstanding. It’s like saying we’re going to bake a cake and if it works out, then we’ll put the eggs in. That’s not how it works. If you want people to be literate, you have to get them passionate about reading and that’s a creative job. To think of it as an afterthought or in conflict of the core purposes, is a misconception of what creativity is. Creative leaders get that. And if they don't they will.Principles of Creative Leadership

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